James Stewart

Creative marketing professional with over a decade of experience guiding design, content, and campaign execution. I blend creativity with organization keeping projects clear, on brand, and on schedule. Passionate about collaboration, clean communication, and turning strong ideas into polished results.

Creative & Campaign Development

• Led the graphic design and execution of fully integrated marketing campaigns, unifying creative, web, and digital strategy to produce measurable gains in engagement, lead generation, and revenue across print, social, email, and broadcast channels.
• Produced and managed creative for more than 70 clients, spanning OEM-compliant brands (Chevrolet, Ford, Infiniti, Honda, Nissan, VW, Mercedes-Benz, Toyota, and multi-rooftop dealer groups) and a broad non-automotive portfolio including fitness, hospitality, restaurants, retail, real estate, home services, construction, medical, legal, energy, tourism, entertainment, festivals, nonprofits, and government sectors. Ensured brand accuracy, compliance, and consistent multi-channel execution.
• Developed and executed full-scale brand identity systems for clients ranging from startups to established regional leaders, building complete visual identities, design frameworks, and go-to-market campaigns that elevated recognition, fueled growth, and helped drive one client’s revenue from ~$10M to over $30M annually.
• Maintained advanced proficiency in Adobe Creative Cloud and macOS workflows; experienced with Shutterstock, iStock, Adobe Stock, and direct access to OEM marketing portals, asset planners, and brand toolboxes supporting national brands.
• Designed and managed high-impact out-of-home advertising, including CDTA transit wraps and Lamar highway billboards, combining creative execution with strategic placement to deliver region-wide visibility and sustained brand frequency.
• Served as the primary design and creative resource for clients, managing visual asset creation, production workflows, vendor coordination, and cross-channel deliverables to maintain consistent branding and support ongoing marketing needs.
• Built branded creative for large-scale direct mail campaigns, producing all design assets and managing vendor production while applying targeted messaging and segmentation to grow brand visibility across hundreds of thousands of Capital Region households.
• Executed branded email creative for large-scale campaigns, deploying through Mailchimp and Constant Contact to reach tens of thousands of subscribers with optimized design that increased engagement and conversions.

Web & Digital Management

• Oversaw client websites and digital platforms across Shopify, WooCommerce, Squarespace, Wix, IDX Broker, Dealer Inspire, Dealer.com, DealerOn, and other vertical CMS systems, ensuring accurate content, inventory/catalog integrity, and consistent brand execution.
• Optimized responsive WordPress layouts using leading page builder tools to ensure consistent user experience and brand presentation across devices.
• Coordinated integration between websites, CRM systems, and third-party vendors, synchronizing inventory, forms, and user data while deploying AI chat tools, call tracking, pixels, and landing pages to improve lead tracking and campaign performance.
• Planned and managed Google Ads campaigns, structuring ad groups, refining keyword and negative lists, and aligning creative assets with conversion goals to maximize ROI.
• Configured and interpreted Google Analytics 4 data, leveraging event tracking and UTM parameters to identify lead sources, user behavior, and ROI across multiple marketing verticals.
• Implemented SEO best practices using Yoast, SEMrush, and related tools, optimizing metadata, alt text, image compression, and schema structure to improve search visibility and site performance.
• Administered website hosting, plugin updates, SSL certificates, DNS settings, and security maintenance through GoDaddy, ensuring uptime reliability, optimized load speed, PHP compatibility, and secure, high-performing sites.

Social Media & Content Strategy

• Developed branded creative for Instagram, Facebook, TikTok, and X, to amplify reach and engagement featuring promotions, events, and reputation initiatives showcasing workplace culture and customer reviews.
• Directed organic strategy leveraging Meta Business Suite, Hootsuite, Sprout Social, and Buffer for consistent cross-platform delivery, driving community engagement through coordinated content calendars. 
• Built paid ad campaigns, managed budgets, and analyzed performance data to refine creative direction and audience targeting, delivering follower growth of 75%–200% across multiple regional accounts.

Broadcast & Coordination

• Developed creative assets and integrated marketing content for TV, radio, and OTT advertising, collaborating with video production teams to ensure brand accuracy, compliance, and timely distribution across all channels.
• Produced on-screen graphics, lower thirds, and end slates for regional television spots on Spectrum, Sinclair Broadcast Group, Nexstar Broadcasting Group, Hubbard Broadcasting affiliated networks, coordinating with clients and production teams to maintain accuracy and compliance on campaigns supported by $1M+ monthly media buys and reaching hundreds of thousands of viewers.
• Created digital ad content for pre-roll and streaming campaigns on YouTube, Hulu, Roku, Amazon Fire TV, and Apple TV, aligning creative with audience targeting strategies for cohesive cross-platform presentation.
• Managed collaboration with production vendors, videographers, camera crews, editors, radio studios, voiceover artists, audio engineers, hair and makeup teams, on-location catering staff, and casting personnel, organizing on-location and in-studio shoots for high-value media buys and ensuring seamless creative execution and premium production quality.
• Coordinated brand visuals for news sponsorships and segment integrations, overseeing creative asset development and delivery to meet contractual requirements; strengthened community engagement and visibility through placement in high-impact broadcasts, prime airtime segments, and major events including the Super Bowl.

Administrative & Systems Management

• Managed billing, invoicing, and financial operations through QuickBooks, Square, Venmo Business, Zelle, and Bank of America Business accounts, maintaining accuracy and efficiency across multiple payment platforms.
• Utilized project management systems to coordinate workflows, track deadlines, and ensure timely delivery with clear cross-team communication using Trello, Basecamp, and Monday, and related tools.
• Maintained cloud storage systems and organized archival workflows using Dropbox and Google Drive to maintain structured file libraries and support efficient collaboration across creative and marketing teams.
• Facilitated secure large-file transfers through WeTransfer, Hightail, and related delivery tools to distribute creative, print, and broadcast assets between internal teams, clients, and media partners.
• Configured and maintained email infrastructure across Google Workspace, Rackspace, and GoDaddy Professional Email, ensuring reliable communication and account continuity for internal operations.
• Administered contract execution, approval routing, and archival processes using DocuSign, Adobe Acrobat Sign, and PandaDoc.

Creative & Campaign Production

• Produced digital marketing assets for dynamic ad sets, sales events, and promotional campaigns across multiple brands.
  
• Ensured strict brand and OEM compliance in all creative, maintaining accuracy, tone, and visual identity.
  
• Delivered price-point campaigns, banner variations, and regional offers under fast turnaround timelines.

Web & Content Management

• Supported content optimization and management using proprietary CMS tools to enhance visibility and landing page performance.
  
• Applied SEO best practices to improve user experience, rankings, and campaign reach.
  
• Partnered with developers to test, troubleshoot, and refine site functionality for optimal display and performance.

Client & Brand Scope

• Supported national and regional automotive clients including Toyota, Subaru, and Hyundai.
  
• Collaborated with account and creative teams to meet deadlines and maintain brand consistency across deliverables.

Branding & Creative Development

• Directed design and production of  branding materials for clients in technology, food & beverage, cosmetics, retail, education, film, and healthcare.
  
• Developed cohesive campaign assets for digital, print, and traditional media, ensuring consistent brand alignment and market relevance.
  
• Designed product packaging and in-store displays for consumer goods and grocery retail, including items distributed through Whole Foods Market.
  
• Managed co-op submission and approval processes for national brands such as Benjamin Moore & Co., Weber Inc., DeWalt, Schrock Cabinets, Marvin Windows and Doors, Carhartt, Omega Cabinetry, and more, ensuring all creative assets met funding requirements, brand standards, and compliance guidelines.
  
• Produced promotional materials for independent films featured at the Tribeca Festival and more than 50 international festivals, as well as Off-Broadway and streaming releases on Netflix and Amazon Prime.

Client & Industry Scope

• Supported major brands including Burger King, MAC Cosmetics, Reuters, and ACE Hardware, alongside regional and independent clients.
  
• Partnered with account managers, copywriters, and production teams to deliver high-impact creative across multiple industries and formats.

Creative & Campaign Production

• Produced digital and print advertising, email campaigns, event promotions, web content, and large-format signage for dealerships nationwide in a high-volume automotive environment.
  
• Designed brand assets, display ads, and landing pages across national and regional accounts, ensuring OEM and co-op compliance for brands including BMW, Ford, and Chrysler Dodge Jeep Ram.
  
• Delivered consistent, brand-aligned design across digital, print, and in-store applications.

Process & Workflow Optimization

• Developed internal procedures that streamlined project intake, review, and delivery within the design department.
  
• Reduced turnaround times and miscommunication by implementing standardized submission and tracking systems.
  
• Improved interdepartmental collaboration through structured documentation and unified workflow processes adopted agency-wide.

Client & Brand Scope

• Supported national and regional clients with full creative production, campaign rollout, and compliance management.
  
• Collaborated with account managers and marketing leads to maintain accuracy and ensure timely delivery of creative assets.

• Collaborated with senior designers to create corporate print and digital materials including brochures, email graphics, and large-format signage.
• Designed environmental graphics for trade shows and corporate events, maintaining strict brand and visual standards.
• Prepared production-ready files, managed revisions, and ensured precision across all deliverables.
• Supported high-volume workflows in a fast-paced corporate design environment, contributing to consistent on-time project completion.

• Assisted the communications team with preparing and assembling large-format print materials for trade shows and internal displays.
• Prepared files for mounting, trimming, and finishing, ensuring quality and adherence to GE’s brand standards.
• Organized workflows and maintained visual consistency across event and internal corporate materials.

• Managed daily gallery operations, maintaining a secure and organized environment for students, faculty, and visitors.
• Oversaw exhibit access, monitored artwork and installations, and upheld conduct and safety policies.
• Assisted with event setup, gallery maintenance, and general support for academic and community use.

• Supported Apple workstation maintenance, lab organization, and equipment readiness.
• Assisted students with computer access, macOS navigation, and software use.
• Monitored the lab environment and enforced access, conduct, and safety policies.